Saturday, July 18, 2020

Timing and Luck are sometimes the Greatest Elements for Success in the Entertainment Business

Greetings HHSE Friends & Followers:  When the COVID-19 Pandemic shut down the world in mid-March, the schedule of filings and launches for HHSE ground to a halt. The world hunkered down (with some countries more disciplined than others), and we all wondered what the coming weeks and months would bring.  

One of the first issues that became evident in the new COVID reality of a home-quarantine world was that Americans were consuming more entertainment product than ever before... and utilizing a plethora of digital streaming options. 

More than a few people told HHSE management that they blew-through the "MANDOLORIAN" series, all of the STAR WARS movies and the thin slice of Disney / Fox offerings on the DISNEY+ channel in just a few days. Others said that they had already grown fatigued with the limited options on NETFLIX and were hoping that the NBC Peacock or other "brand-specific" streaming services would offer them another slice of delicious enjoyment. All of these issues - consumers wanting more streaming product and no other sites following the MyFlix MULTI-STUDIO all-genres model - have indicated that we are in the right place at the right time for MyFlix.  

In only five weeks, MyFlix is scheduled for an initial consumer launch, and all indicators show that we should have a strong immediate reaction.  As disclosed previously, the launch of MyFlix is not conditioned upon any new financing resulting from the Form 10 / S1 activities. We have separate financing for MyFlix - although the rapid expansion which we hope to need in the months following launch, could benefit from a portion of the S1 proceeds. Regarding the F10, our only update today is that we are confident it will be filed prior to the MyFlix launch.... and this is another example of good timing being in our favor with respect to corporate endeavors with electronic clearing of HHSE shares (now in effect), as the credibility benefits of the F10 and the working-capital benefits of the S1 Registration more closely matching the timing of our MyFlix launch.

But one of the least anticipated results is the tremendous distribution activity in motion for the original production of "WILDFIRE."  The stature of our cast continues to rise as young "Voice" winner CHEVEL SHEPHERD has completed a studio album and is launching a virtual concert tour (DEFINITELY sign up for her July 31 concert at:  https://spproductionslive.com/ ). KEEP IN MIND THAT 13-MILLION AMERICANS VOTED FOR "CHEVEL SHEPHERD" FOR HER WIN OF "THE VOICE" COMPETITION.  It's reasonable to predict that a good percentage of those people will want to see her motion picture debut in "WILDFIRE." 

Another cast member (Olivia Slatton-Fite) has just landed a major modeling contract and a recording deal; Michael Martin Murphey and Mo Brings Plenty each have concerts, films and TV shows lined-up for post-COVID, and Anne Heche and Thomas Jane continue to be solid, proven, Major Studio stars. 

But it's the concept of a teen-aged girl and a majestic horse that has the licensors most excited... as this particular genre of movie is almost always a mid-level commercial hit ($20-mm to $40-mm at the box office).  While this level of Box Office performance is uninteresting to the Major Studios for them to pursue as one of their own production endeavors...they are more than happy to have another company like HHSE facilitate such a production... and for us, the upside is literally millions of dollars more than our prior top-grossing film ("TWELVE" at $4.2-mm total).  So we are very happy with the response to WILDFIRE, as well as the upcoming MyFlix launch and the corporate filings that collectively will make HHSE into a highly visible, highly credible company. 

FOR THOSE OF YOU INTERESTED IN SEEING SOME FOOTAGE FROM WILDFIRE:  We have been cleared to show a VIP Distributor's Promo Reel that is approximately 17-minutes long.  The only requirement for viewing this "not cleared for public broadcast" video is that access can only be granted to verified HHSE Shareholders as of July 17, 2020. The rest of the general public will have to wait until the 2:30-trailer is released later this summer.  Also, please note that the VIP reel has the "Stunt Fall" off the cliff scene REMOVED because this has been promised to a major network entertainment show as a world premiere scene for them to show in support of the film's release.

TO REQUEST A VIEWING LINK for the WILDFIRE Sneak Peek Promo Reel, send an email to: Eric@HannoverHouse.com;  if you are not already known to the company as an existing shareholder of record, please be prepared to provide evidence of your HHSE Stock ownership eligibility to see this VIP reel. 

For those of you interested in Music Soundtracks, we will have THREE Chevel Shepherd Songs, plus a remake of Murphey's "WILDFIRE" a remake of the CCR hit "SUSIE Q" - along with four licensed tracks, two new recordings of public domain tracks and three additional original songs all for the WILDFIRE soundtrack CD and digital album. 

We feel fortunate, we feel blessed, and we feel a bit lucky at how the circumstances and timing have worked into our favor. We hope that each of you also will benefit from this good fortune.  Meanwhile, stay safe, stay strong and stay long!

ONWARD....