For those of you NOT residing in a market playing the film, you probably haven't seen many ads.
Why is this? Well, as some of you know or will recall, Hannover House spent over $3-million on NATIONAL ADS for "TWELVE" back in 2010 - reaching audiences in markets that the film was NOT playing in, and NOT making much of an impression (due to spend-dilution) for the markets where the film WAS playing. So a smarter plan, we've discovered, is to target the specific zones around each theatre playing a particular film. This way, the ads are being seen ONLY by those people most likely to respond, and we're not wasting dollars on audiences that cannot act on our advertising message.
In the meantime, tomorrow will see 12-new locations added to Greensboro, and July 24 and July 31 will see the broader expansion to all major markets.
The Special Event / Red-Carpet premiere by Fangoria Magazine last night in Studio City (Los Angeles market) was a HUGE success (Standing Room Only!), and we will post media from this as the sites go live. (GETTY IMAGES LINK IS BELOW).
Meanwhile, here's a list of tomorrow's locations and the upcoming roll-out theatres for DARK AWAKENING:
| DARK AWAKENING | |||
| Branch | Theater Name | City | State |
| JULY 17, 2015 - OPENINGS | |||
| Indie | Red Cinemas | Greensboro | NC |
| Malco | Malco Razorback Cinema | Fayetteville | AR |
| Malco | Malco Rogers Towne Cinema | Rogers | AR |
| Malco | Fort Smith Malco Cinema | Ft. Smith | AR |
| Malco | Malco Owensboro Cinema | Owensboro | KY |
| Malco | Malco Oxford Commons | Oxford | MS |
| Malco | Malco Cinema 10 | Tupelo | MS |
| Malco | Malco Smyrna Cinema | Smyrna | TN |
| Malco | Malco Wolfchase Cinema | Memphis | TN |
| Malco | Malco Cordova Towne Cinema | Cordova | TN |
| Cinemark | Sam's Town Cinema | Las Vegas | NV |
| Cinemark | Century 18 Sam's Town | Las Vegas | NV |
| Harkins | HARKINS ARIZONA MILLS 25 | Tempe | AZ |
| Harkins | HARKINS TUCSON SPECTRUM 18 | Tucson | AZ |
| JULY 24 and JULY 31 | |||
| Cinemark | CINEMARK HOWARD HUGHES 18 | Los Angeles | CA |
| AMC | Burbank 16 | Burbank | CA |
| Regal | REGAL COMMERCE CENTER 14 | Commerce | CA |
| Regal | CINEMARK CENTURY 25 | Orange | CA |
| Regal | REGAL OCEANSIDE STADIUM 16 | Oceanside | CA |
| Regal | Regal Laguna Village | Sacramento | CA |
| Carmike | Carmike Avenue 16 | Melbourne | FL |
| Carmike | Muvico Parisian 20 & IMAX | West Palm Beach | FL |
| Carmike | Carmike Royal Palm 20 | Bradenton | FL |
| Carmike | Muvico Starlight 20 | Tampa | FL |
| Carmike | Carmike Sundial 20 | St. Petersburg | FL |
| Regal | REGAL MALL OF GEORGIA BUFORD | Buford | GA |
| Regal | REGAL HOLLYWOOD CHAMBLEE 24 | Chamblee | GA |
| Regal | REGAL ARBOR PLACE | Douglas | GA |
| Regal | REGAL TOWN CENTER KENNESAW | Kennesaw | GA |
| Regal | REGAL DOLE CANNERY STADIUM 18 | Honolulu | HI |
| Regal | REGAL MAUI MALL MEGAPLEX 12 | Kahului | HI |
| Regal | REGAL GALAXY 14 | Bloomington | IL |
| Regal | REGAL WEBSTER PLACE | Chicago | IL |
| Carmike | Carmike 20 | Fort Wayne | IN |
| Carmike | Carmike Metropolis 18 | Plainfield | IN |
| Regal | REGAL BEDFORD 7 | Bedford | IN |
| Regal | REGAL CIRCLE CENTER 9 | Indianapolis | IN |
| Regal | COLDWATER CROSSING 14 | Fort Wayne | IN |
| Regal | REGAL GREENWOOD STADIUM 14 | Greenwood | IN |
| Regal | REGAL MADISON 6 | Madison | IN |
| Regal | REGAL NOBLESVILLE 10 | Noblesville | IN |
| Regal | REGAL SHILOH CROSSING 18 | Avon | IN |
| Regal | REGAL VILLAGE PARK 17 | Carmel | IN |
| Regal | REGAL SEYMOUR STADIUM 8 | Seymour | IN |
| Regal | REGAL NEW ALBANY 16 | New Albany | IN |
| Regal | REGAL RIVER FALLS 12 | Clarksville | IN |
| Regal | REGAL HAMBURG PAVILLON 16 | Lexington | KY |
| Regal | REGAL SHELBYVILLE STADIUM 8 | Shelbyville | KY |
| Regal | REGAL WILDER STADIUM 14 | Wilder | KY |
| AMC | AMC STAR FAIRLANE 21 | Detroit | MI |
| Regal | REGAL LANSING 12 & RPX | Lansing | MI |
| Regal | REGAL BROOKLYN CENTER STADIUM | Minneapolis | MN |
| Carmike | Carmike Londonderry 10 | Londonderry | NH |
| Regal | REGAL CINEMAS BURLINGTON 20 | Burlington | NJ |
| Regal | REGAL CINEMAS COMMERCE CENTER 18 | North Brunswick Township | NJ |
| Regal | REGAL HADLEY THEATRE 16 | South Plainfield | NJ |
| Cinemark | Century Rio 24 | Albuquerque | NM |
| Regal | REGAL E-WALK 13 | New York | NY |
| Regal | REGAL HENRIETTA STADIUM 18 | Rochester | NY |
| Regal | REGAL TRANSIT CENTER 18 | Williamsville | NY |
| Regal | REGAL HUDSON VALLEY MALL 12 | Kingston | NY |
| Regal | UA STATEN ISLAND 16 | Staten Island | NY |
| Regal | REGAL DEERFIELD TOWN CENTER 16 | Mason | OH |
| Regal | REGAL FAIRFIELD COMMONS 20 | Beavercreek | OH |
| Regal | REGAL GEORGESVILLE SQUARE 16 | Columbus | OH |
| Regal | REGAL INDIAN MOUND 11 | Heath | OH |
| Regal | REGAL LLOYD CENTER 10 | Portland | OR |
| Regal | REGAL CINEMAS OAKS STADIUM 24 | Oaks | PA |
| Regal | REGAL CINEMAS PLYMOUTH MEETING 10 | Conshohocken | PA |
| Regal | UA RIVERVIEW PLAZA STADIUM 17 | Philadelphia | PA |
| Regal | REGAL WARRINGTON CROSSING | Warrington | PA |
| Regal | EDWARDS HOUSTON MAR'Q STAD. 24 | Houston | TX |
| Regal | EDWARDS GREENWAY PALACE 24 | Houston | TX |
| Regal | REGAL GATEWAY 16 | Austin | TX |
| Regal | REGAL CIELO VISTA STADIUM 18 | San Antonio | TX |
| Regal | REGAL CINEMAS MACARTHUR MKTPLC | Irving | TX |
| Regal | UA FOSSIL CREEK STADIUM 11 | Fort Worth | TX |
| Regal | UA AMARILLO STAR 14 | Amarillo | TX |
| Regal | REGAL MERIDIAN 16 | Seattle | WA |
| Regal | REGAL GRAND CENTRAL MALL 12 | Vienna | WV |
| Regal | REGAL NITRO STADIUM 12 | Cross Lanes | WV |
EXAMPLE: LOCAL MARKET PRINT ADS (supplemented by Internet & Social):
http://www.gettyimages.com/detail/news-photo/actor-jason-cook-at-the-fangoria-screening-of-dark-news-photo/480883372