Thursday, July 16, 2015

ONE MORE DAY: "Dark Awakening" Roll-Out To Theatres Begins!

Dear HHSE Friends - for those of you in the 5-mile zone surrounding each theatre playing "DARK AWAKENING" starting tomorrow - we apologize.  Our targeted ads are bombarding the specific markets and specific neighborhoods like a tidal wave onto those locals.

For those of you NOT residing in a market playing the film, you probably haven't seen many ads.

Why is this?  Well, as some of you know or will recall, Hannover House spent over $3-million on NATIONAL ADS for "TWELVE" back in 2010 - reaching audiences in markets that the film was NOT playing in, and NOT making much of an impression (due to spend-dilution) for the markets where the film WAS playing.  So a smarter plan, we've discovered, is to target the specific zones around each theatre playing a particular film.  This way, the ads are being seen ONLY by those people most likely to respond, and we're not wasting dollars on audiences that cannot act on our advertising message.

In the meantime, tomorrow will see 12-new locations added to Greensboro, and July 24 and July 31 will see the broader expansion to all major markets.

The Special Event / Red-Carpet premiere by Fangoria Magazine last night in Studio City (Los Angeles market) was a HUGE success (Standing Room Only!), and we will post media from this as the sites go live.  (GETTY IMAGES LINK IS BELOW).

Meanwhile, here's a list of tomorrow's locations and the upcoming roll-out theatres for DARK AWAKENING:

DARK AWAKENING
 BranchTheater NameCityState
JULY 17, 2015 - OPENINGS
IndieRed CinemasGreensboroNC
MalcoMalco Razorback CinemaFayettevilleAR
MalcoMalco Rogers Towne CinemaRogersAR
MalcoFort Smith Malco CinemaFt. SmithAR
MalcoMalco Owensboro CinemaOwensboroKY
MalcoMalco Oxford CommonsOxfordMS
MalcoMalco Cinema 10TupeloMS
MalcoMalco Smyrna CinemaSmyrnaTN
MalcoMalco Wolfchase CinemaMemphisTN
MalcoMalco Cordova Towne CinemaCordovaTN
CinemarkSam's Town CinemaLas VegasNV
CinemarkCentury 18 Sam's TownLas VegasNV
HarkinsHARKINS ARIZONA MILLS 25TempeAZ
HarkinsHARKINS TUCSON SPECTRUM 18TucsonAZ
JULY 24 and JULY 31
CinemarkCINEMARK HOWARD HUGHES 18Los AngelesCA
AMCBurbank 16BurbankCA
RegalREGAL COMMERCE CENTER 14CommerceCA
RegalCINEMARK CENTURY 25OrangeCA
RegalREGAL OCEANSIDE STADIUM 16OceansideCA
RegalRegal Laguna VillageSacramentoCA
CarmikeCarmike Avenue 16MelbourneFL
CarmikeMuvico Parisian 20 & IMAXWest Palm BeachFL
CarmikeCarmike Royal Palm 20BradentonFL
CarmikeMuvico Starlight 20TampaFL
CarmikeCarmike Sundial 20St. PetersburgFL
RegalREGAL MALL OF GEORGIA BUFORDBufordGA
RegalREGAL HOLLYWOOD CHAMBLEE 24ChambleeGA
RegalREGAL ARBOR PLACEDouglasGA
RegalREGAL TOWN CENTER KENNESAWKennesawGA
RegalREGAL DOLE CANNERY STADIUM 18HonoluluHI
RegalREGAL MAUI MALL MEGAPLEX 12KahuluiHI
RegalREGAL GALAXY 14BloomingtonIL
RegalREGAL WEBSTER PLACEChicagoIL
CarmikeCarmike 20Fort WayneIN
CarmikeCarmike Metropolis 18PlainfieldIN
RegalREGAL BEDFORD 7BedfordIN
RegalREGAL CIRCLE CENTER 9IndianapolisIN
RegalCOLDWATER CROSSING 14Fort WayneIN
RegalREGAL GREENWOOD STADIUM 14GreenwoodIN
RegalREGAL MADISON 6MadisonIN
RegalREGAL NOBLESVILLE 10NoblesvilleIN
RegalREGAL SHILOH CROSSING 18AvonIN
RegalREGAL VILLAGE PARK 17CarmelIN
RegalREGAL SEYMOUR STADIUM 8SeymourIN
RegalREGAL NEW ALBANY 16New AlbanyIN
RegalREGAL RIVER FALLS 12ClarksvilleIN
RegalREGAL HAMBURG PAVILLON 16Lexington KY
RegalREGAL SHELBYVILLE STADIUM 8ShelbyvilleKY
RegalREGAL WILDER STADIUM 14Wilder KY
AMCAMC STAR FAIRLANE 21DetroitMI
RegalREGAL LANSING 12 & RPXLansingMI
RegalREGAL BROOKLYN CENTER STADIUMMinneapolisMN
CarmikeCarmike Londonderry 10LondonderryNH
RegalREGAL CINEMAS BURLINGTON 20BurlingtonNJ
RegalREGAL CINEMAS COMMERCE CENTER 18North Brunswick TownshipNJ
RegalREGAL HADLEY THEATRE 16South PlainfieldNJ
CinemarkCentury Rio 24AlbuquerqueNM
RegalREGAL E-WALK 13New YorkNY
RegalREGAL HENRIETTA STADIUM 18RochesterNY
RegalREGAL TRANSIT CENTER 18WilliamsvilleNY
RegalREGAL HUDSON VALLEY MALL 12KingstonNY
RegalUA STATEN ISLAND 16Staten IslandNY
RegalREGAL DEERFIELD TOWN CENTER 16MasonOH
RegalREGAL FAIRFIELD COMMONS 20BeavercreekOH
RegalREGAL GEORGESVILLE SQUARE 16ColumbusOH
RegalREGAL INDIAN MOUND 11HeathOH
RegalREGAL LLOYD CENTER 10PortlandOR
RegalREGAL CINEMAS OAKS STADIUM 24OaksPA
RegalREGAL CINEMAS PLYMOUTH MEETING 10ConshohockenPA
RegalUA RIVERVIEW PLAZA STADIUM 17PhiladelphiaPA
RegalREGAL WARRINGTON CROSSINGWarringtonPA
RegalEDWARDS HOUSTON MAR'Q STAD. 24HoustonTX
RegalEDWARDS GREENWAY PALACE 24HoustonTX
RegalREGAL GATEWAY 16AustinTX
RegalREGAL CIELO VISTA STADIUM 18San AntonioTX
RegalREGAL CINEMAS MACARTHUR MKTPLCIrvingTX
RegalUA FOSSIL CREEK STADIUM 11Fort WorthTX
RegalUA AMARILLO STAR 14AmarilloTX
RegalREGAL MERIDIAN 16SeattleWA
RegalREGAL GRAND CENTRAL MALL 12Vienna WV
RegalREGAL NITRO STADIUM 12Cross Lanes WV
   

EXAMPLE: LOCAL MARKET PRINT ADS (supplemented by Internet & Social):




http://www.gettyimages.com/detail/news-photo/actor-jason-cook-at-the-fangoria-screening-of-dark-news-photo/480883372