RIOT ACT Theatre Lobby Standees - Generating Maximum Visual Impact!

Greetings HHSE Friends & Followers - the original Hannover House production of THE RIOT ACT launches to theatres next Friday (Sept. 14), and will expand based on results. At the suggestion of two of the key theatre circuits, HHSE has designed "Lobby Standees" to support the release (see photos). The research studies indicate that Lobby Standees have wider visibility and recognition than "on-screen trailers" of the same movie... based upon the higher traffic that shuffles past a standee as compared to the small number of audience members actually exposed to a film trailer (oftentimes, in a 16-theatre multiplex, a particular trailer might be "up" on only two or three of the screens). 

www.RiotActFilm.com

So, it will be interesting to see if the locations WITH STANDEES for THE RIOT ACT perform better on the opening weekend than those without...

More to follow...