Tuesday, May 31, 2022

Cannes Market Update – HHSE & MyFlix

Greetings HHSE Friends & Followers - We had a super successful Cannes Market for HHSE and MyFlix, and can now refocus on any remaining items for our registration filing and MyFlix launch.  Here's a few highlights:


1).  MYFLIX SUPPLIERS - Four new supplier studios / libraries committed to MyFlix, adding approx. 2,100 titles to the existing 15,000 titles already available for the service.  


2).  MYFLIX AWARENESS - Trade Ads (both print and internet banners), plus email blasts created (we're told!) impressions equivalent to all registered attendees seeing the MyFlix message at least ten times.


3).  "WILDFIRE" INTERNATIONAL PLACEMENTS - Deals were made for the distribution of "WILDFIRE" into U.K., Germany, France, Italy and Spain - at revenue levels that greatly exceed our forecasted expectations.  These revenues (and the HHSE distribution fee share) will be reflected in the company's Q3 filing, due to G.A.A.P. rules which do not allow revenue realization on film productions until after "delivery" is made.  WILDFIRE is slated for completion in late June, but deliveries are more likely to occur in July and August.


4).  COWBOYS OF CANNABIS - No deals were closed, but great interest was obtained from buyers in U.K. and Germany - so there's positive momentum towards making our first international placements for this Reality TV Series.


5).  MODERN ANTIQUITIES - A new feature film production to shoot later in 2022 (planned as a MYFLIX Premiere!) - obtained an equity financing commitment from a U.S.A. based financing group.  More information on this project will be released after final Key Cast members are signed.


6).  LEGEND OF BELLE STARR - TEASER - Selected buyers were shown a 7-minute "teaser" of footage already shot for this upcoming, multi-million dollar western. No attempts were made to obtain international sales on this title, as the value will dramatically soar once the three "AAA" level cast members are publicly announced. 


7).  CANNES JURY MEMBERS - Parkinson was happy to have two friends on this year's Cannes Jury:  Arkansas native JEFF NICHOLS (director of "MUD" starring Matthew McConaughey) and BONOBOS star REBECCA HALL (director of last year's acclaimed "PASSING" feature). 


BACK IN THE 'STATES - FOR  REGISTRATION & MYFLIX 

Former Secretary of Defense Donald Rumsfield had an interesting observation about 20-years ago.  He told the media:  

“You go to war with the army you have, not the army you might want or wish to have at a later time.”

After working for two months on extension agreements for the Library Valuation report, we have decided to lock in the library as of this week - and go with the valuation that the accepted titles represent. We cannot allow a balance sheet journal entry of forecasted sales hold up our registration filing any longer.  We will keep our shareholders posted on this issue and its impact towards completing the long-awaited registration filing.


Meanwhile - a few shareholders requested "photos from Cannes" - but did not request these beforehand. So, apologies for the casual nature of the few photos that Parkinson did manage to shoot.

ONWARD!

Cannes Beach

Registration Lines 

Crowd Barriers at Palais

Super-Active International Marketplace

Constant Movement, even during attempted selfie

After dinner with All Channel Films President SETH KITTAY

Posing in front of David Angeli Exhibit with a photo of four persons - 
all of with whom Parkinson has had the honor to have worked. 

Looking East from Le Soquet area.

Looking up the Le Soquet alleyway.

Late night at Le Soquet. 

Shot of "Pretty Baby" Brooke Shields, with silhouette shadows
of Seth Kittay (left) and Eric Parkinson (right).

Marina view from Apartment.

Self-prepared breakfast for Apartment balcony.

Infamous Salad Nicoise at Caffe Roma. 

Another Cannes eating institution: La Pizza

Locally grown, raised or "caught" ingredients.

Chateau de la Napoule - Coastline Castle just 10 minutes from the Palais. 

Chateau de la Napoule.

View of Theolle Sur Mer, from Chateau de la Napoule. 

Inside Church in central Cannes. 

Successful "Combo Media" retailers are thriving throughout France. 

Credit Lyonais Bank.