2025 was the year of the 180-degree pivot and new direction
for Hannover House. Here’s a recap of some of the year’s most notable
achievements:
1). RELAUNCH OF BOOK
PUBLISHING ACTIVITIES – In January, Hannover announced the forthcoming release of a third book
from best-selling author BARR McCLELLAN. Utilizing Barr’s unprecedented access
to Trump campaign insiders, his book, “AMERICAN MANIFESTO,” looks
behind-the-curtain to reveal the marketing strategies and successes that
delivered a historic and unexpected Presidential campaign win for Donald Trump.
Originally planned as a Q1 release, the book was delayed due to rewrites and Trump
Media approvals… and this delay ultimately proved to be divine intervention for
HHSE. Q1 turned into knife-fight / cluster
bomb for more than a dozen “Trump” themed books… all of which cannibalized each
other, and none of which achieved HIT status.
Under guidance from key
retailers, Hannover House was advised to modify some content and elements within the book to
make it more accessible to a broader audience. The revised book is now
positioned as a campaign tool for political strategy and techniques, as well as a
historic political analysis. Unlike the “personality-themed” books that rushed
to the market, “AMERICAN MANIFESTO” is positioned for long-retail shelf life (multiple
years). The revised packaging art is pictured below – and we are awaiting
consensus dates from the top three book retailers as to when during early 2026 (a campaign year!) we are best positioned to hit the retail market.
2). RELAUNCH OF
THEATRICAL RELEASING ACTIVITIES – In February, Hannover House performed a limited theatrical
release on the genre’ horror film, “UNHOLY SONG” (hitting a total of
30 theatres in 25 markets across the USA). Not much box office was
generated – but HHSE successfully met our goal of elevating the film’s stature
for streaming priority. HHSE CEO Eric Parkinson and Brazilian actress Jessica Chaves
were invited VIP guests for the red-carpet media of the Saturn Awards in
Universal City, CA (which was broadcast worldwide), and the film has
performed well via TUBI, ROKU, PLEX and three international markets. Despite
this modest success for this micro-budget feature, HHSE has since waived our rights
to produce and co-finance a sequel, as we were unconvinced that the sequel
script and planned casting would be commercial. But we achieved all of our goals for UNHOLY
SONG, which elevated the visibility for HHSE within the industry. In early 2026, UNHOLY SONG will also
be released to DVD and Blu-Ray, marking the first new “physical” video
release from HHSE since 2018.
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3). EXPANSION OF
CATALOG TITLES ONTO V.O.D. – HHSE pulled additional titles off-the-shelf from prior DVD
release, and put these onto streaming services in 2025 (including Tubi, Roku,
Plex, Amazon, YouTube and Peacock). Eight new titles from HHSE are now
streaming and generating monthly revenues for the Company and our program
rights partners.
4). COMPLETION OF
FILMING ON HHSE’S 2nd FEATURE PROJECT – In April, Hannover House produced the ambitious and
historic “TRAIL OF TEARS: THE HYMN” filming, as the lead title (of five)
for the 2026 Feature Anthology release of “NATIVE FABLES” from Cherokee
Director Chris Coursey. Initial feedback for “TRAIL OF TEARS” as well as
the entire feature anthology has been extremely favorable – and this has
encouraged HHSE to pursue “Best Live Action Short Film” qualification
for the 2026 Academy Awards. There was
some movement to rush the film’s editing and try for Oscar qualification in 2025 – but feedback
from the Academy encouraged us to not compromise the post-production needs for
the film, and focus instead on an early 2026
qualifying release.
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5). TWO MORE
THEATRICAL RELEASES ELEVATE HHSE’S INDUSTRY STANDING – a very small (three theatre)
release of the political documentary “TORN: THE ISRAEL-PALESTINE POSTER WAR
ON NYC STREETS” in early September generated some positive national
publicity and media support (including NY TIMES, LA TIMES, FOX NEWS, CNN and
MSNBC ). But alas, the political content of the film may have contributed
to it being left off this year’s “Best Documentary” Oscars short list. Regardless,
the credibility boost for HHSE was invaluable.
Just a few weeks later (Sept. 26),
Hannover House released the original family-appeal feature, “WILDFIRE: THE
LEGEND OF THE CHEROKEE GHOST HORSE” to 22 theatres in 10 qualifying
theatrical markets. This positioned the film as a featured premiere exclusive
with FANDANGO AT HOME (NBC-Universal) from Oct. 10 until Dec. 26
, with rentals at $3.99 and downloads at $12.99. WILDFIRE was the only new-release family feature in October to be
offered in 4k streaming from Fandango, and this contributed to its popularity
on the service. WILDFIRE is now scheduled to launch next week onto TUBI,
ROKU and PEACOCK – for “free” viewing by consumers (there is an advertising
revenue split with these V.O.D. services). Again, having a title promoted
by Fandango was a major visibility boost for HHSE and our prestigious HEMDALE releasing label.
6). CREDIT-ENHANCEMENT
FINANCING FACILITY – HHSE has been working with a major BANK and a major “SURETY BOND /
CREDIT ENHANCEMENT” facility in the structuring of a $3.5-mm debt
line-of-credit. Proceeds are allocated for general operations, specific (and qualifying)
original productions and the launch of the MYFLIX streaming service. Meeting
the conditions for these financing tools has been challenging and taken a lot
of time… but what this credit line will do to explode the company’s revenue
opportunities is the most material development in the 33-year history of
Hannover House. We are not yet allowed to announce the parties (until all
conditions are met), or the films that HHSE is planning to pursue “in
part” with credit line funding, but it’s very exciting and evidences a new
phase for HHSE going into 2026.
7). OTC UPLIST OF HHSE
STOCK – One of
the most exciting projects during 2025 has been the completion of the OTC
up list application and supporting package to elevate the stock to the “QB”
exchange. Despite prior communications with the OTC Market, HHSE will NOT be “grandfathered”
in regarding the allowance of the application to be filed RIGHT NOW (while the
share price is still under a penny). We will need to meet this final
requirement and threshold, and plans are in motion to meet this requirement in
the next few days and weeks. Once we file the up list, there is a general
consensus amongst smart investors that the company will be a more interesting investment for larger
traders and funds… which, of course, will benefit our HHSE longs.
8). MUSIC PUBLISHING AND RELEASE ACTIVITIES - During 2026, HHSE will be launching
our first “Motion Picture Soundtrack” release (“WILDFIRE”)
as well as our first original artist release, GABY NAGEL (Cherokee Flutist).
The last CD Soundtrack release from Hannover House was in 2005 in support of
the movie “GRAND CHAMPION” (and the soundtrack featured Willie
Nelson, George Strait, The Dixie Chicks and other notable performers from the
movie’s score). This prior release
was a HUGE success at retail (Walmart, Target, Best Buy). With HHSE
already investing in the creation and recording of music for our feature
productions, it makes sense to also monetize these existing assets via the
digital and physical markets for music.
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9).
MYFLIX – THE TAIL THAT WAGGED THE DOG – Those watching the media industry
cannot ignore that a streaming service like NETFLIX has grown so much that it
now has the ability to buy a media stalwart like WARNER BROS. Those in-the-know
recognize what HHSE saw nearly ten years ago:
that streaming services offer HUGE revenue opportunities for the
platforms owning such services. Accordingly, 2026 will be the year for MYFLIX
to “wag-the-dog” and dominate over all other HHSE activities in terms of
revenues, market excitement and industry clout.
It’s all on AUTO-PILOT now… so sit back and enjoy the show!
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