As many of you know, Hannover House has not yet experienced any direct success with prior theatrical releases. Movies like RACING DREAMS and TURTLE: THE INCREDIBLE JOURNEY may have experienced a nice "bump" in their home video ancillary values after our theatrical release... but the movie TWELVE (with a P&A campaign of almost $2.5-mm!), was a major disaster that added painful debt to the balance sheet and operations. Accordingly, the company has been very hesitant to proceed with theatrical activities, unless a clear path for profitability was present. That said, HHSE is releasing FIVE films to theatres during Q4, each of which has a clear path to profitability from the theatrical exposure.
Here's a quick summary image of these five titles and the release plans as of this date. ON ANY SUNDAY: THE NEXT CHAPTER is a major releasing venture with Redbull Media House, which involves Redbull as financier of the theatrical releasing costs - a strategy that fits their branding goal for a wider theatrical release. BLACK-EYED DOG will have a limited opening (NY, LA and CHI) for awards qualification, before a modest expansion into additional top 40 markets. The foreign language films BORRAR DE LA MEMORIA, ASALTO AL CINE and THE WEATHER STATION have very limited theatrical plans - and very limited financial exposure - so the path to profitability is a short journey for those three specialty releases.
As HHSE moves into 2015 - we will be looking a major openings (over 1,000 theatres) for LEGEND OF BELLE STARR, SHADOW VISION and MOTHER GOOSE: JOURNEY TO UTOPIA all of which will have carefully structured theatrical release patterns tied-into the satisfaction of SVOD and CABLE TV presale agreements. HHSE will open "X" number of screens in "X" number of key markets because such a performance delivers ancillary revenues from SVOD and CABLE that justify the expenditure.
Watch for more news this week on the release venture for ON ANY SUNDAY: THE NEXT CHAPTER.
Q4 will also see the release of EIGHT (8) new titles to DVD and / or Blu-Ray... plus a major consumer outreach for VODwiz - which launches in August, and moves into consumer expansion mode through the next six months!
