Why is this film launching FIRST in the Raleigh market? Well, there is a large and responsive South Asian - Indian community in the greater Raleigh metro, due to many high-paying and technically skilled jobs in the "Research Triangle" and many area universities. Also, this is where most of the movie was filmed, so there is an accessible audience from cast, crew and awareness. The strategy of launching to a solid initial theatrical result - has worked well for other distributors who find greater receptivity and enthusiasm for expansion dates after a film has some degree of momentum.
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