In a move that is causing major ripples through the movie exhibition community, newly launched SHOWBIZ ENTERTAINMENT (Kevin Mitchell & Mitch Roberts - from the "CINEMARK THEATRES" family), scored a HUGE HIT this weekend with the release of the Dennis Quaid drama, "REAGAN." The film opened on 2,750 screens and grossed a whopping $10.3-million for the opening weekend. As of yesterday (Tuesday) the film actually jumped into the #1 position for all releases... and is enjoying a 98% audience approval score. Not surprisingly, the "critics" score on Rotten Tomatoes is a lowly 22% - as many critics have perceived the film as having a "pro-G.O.P. agenda." Uh, yeah. It's about REAGAN.
Anyway, this success is not only an endorsement of the power of Cinemark Theatres... but also shows that the industry and exhibitors beyond the Cinemark locations are willing to support a well-made, indie film with a "hook" and a "star." The success of "REAGAN" is a complete validation of the business model that Hannover House has been pursuing with our current and recent production activities.
Stay tuned... there's much, much more to this story!
