Consumers in more than fifty key USA markets are already seeing heavy Social Media ads for HHSE's family hit, "WILDFIRE: THE LEGEND OF THE CHEROKEE GHOST HORSE." The ads from Fandango are designed to drive traffic (and $3.99 rentals) from FAMILIES in markets that have shown prior support for Horse-related movies (e.g., DALLAS-FORT WORTH is a target market for this campaign, but BOSTON is not). The FANDANGO - WILDFIRE ad campaign is a targeted blitzkrieg that launched yesterday - and will continue at heavy rotation through the long, Thanksgiving holiday weekend.
The ads consist of REELS and POSTS of the 30-second Fandango commercial, as well as "billboard style inserts" within other posts... AND LAST BUT NOT LEAST... a nice fan outreach from one of our producers and stars, MICHAEL MARTIN MURPHEY.
WILDFIRE is an EXCLUSIVE title to Fandango until Dec. 19 - after which it will be added to several high-traffic "free" viewing streamers. So, the window to get the "per-viewing" rental sales of $3.99 only lasts for the next four weeks... thus the focus on family viewings NOW. The 4k ULTRA HD version of the film will continue to be available exclusively through FANDANGO for a full year.
It's exciting to see this HHSE facilitated production being heavily promoted to consumers... and delivering impressions, revenues and corporate credibility for the company. We are excited to see the successful results of this long-term HHSE project... and the beginning of a major enhancement of HHSE's visibility and momentum.
Happy Thanksgiving to our loyal and long-term shareholders... the journey has been long and arduous, but the rewards are finally here!
