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Welcome to the Hannover House Investor Relations Blog

Wednesday, November 22, 2017

...And a very HAPPY Thanksgiving to all HHSE Shareholders!

Greetings to all HHSE Friends & Followers on this pre-Thanksgiving Wednesday!

As we reflect back on the past year, and our current situation, we find much to be thankful for. Some business ventures don't always work out as planned, but circumstances keep working out for the better. The results of this past year generated some definitive conclusions:

1).  COMMERCIAL?  We think it's safe to say that U.S. Theatrical and Video audiences are not anxiously awaiting the next "Mandarin-language" action film.  Despite big production values and big China box office results, the USA theatres and video retailers cannot get traction with films such as "Shock Wave" and "Extraordinary Mission."

2).  GOOD PRODUCT SELLS - U.S. Theatrical Exhibitors and Video Retailers have proven that they WILL strongly support "quality" films with production values, recognized stars and good performances.  Case in point:  our tiny theatrical release of "BATTLECREEK" has now sparked RECORD home video pre-orders for Hannover House - with placements at WALMART, TARGET, BEST BUY, FAMILY VIDEO and "awaiting" final approval from REDBOX.  This is the first HHSE video heavily supported by TARGET in five years!  Our advanced-buzz for "DAISY WINTERS" suggests even more impressive results are likely to follow!

3).  UPLIST - While HHSE does need to "uplist" - we DON'T need to do a corporate-merger with another entity to achieve this goal.  We were enticed by the offer of working capital and access to production funds from Crimson Forest, and thus our long, slow-dance this past year to try and complete a corporate merger.  But in the end, we have determined that we do NOT need to dilute our shareholders by 42% (or any amount) in order to become fully registered and uplisted.  Fortunately, the time we spent attempting to complete the Crimson merger enabled HHSE to get our audit materials and records in order to quickly facilitate a re-filing of our Form 10 Registration promptly following 12-31-17.

4).  BIG STARS EQUALS BIG PR SUPPORT - We are immensely thankful for the support of BROOKE SHIELDS in helping promote next Friday's launch of "DAISY WINTERS" to theatres.  We have already placed Brooke onto several high-profile national shows - and NEXT WEEK is the Big Kahuna Blitz of publicity appearances for Brooke in support of this HHSE film!  Combined, Brooke's Media Placements in Magazines and her appearances on National Talk Shows will generate over 208-MILLION consumer impressions... which is a level unheard of for most indie releases!  This level of visibility greatly enhances the awareness and enthusiasm for the film, and we hope, for it's ultimate results at theatres, home video, streaming and television.

There are many other things for which we give THANKS - including the solid and patient support of  our SHAREHOLDERS - and the divine intervention of opportunities and blessings that keep steering us in positive and productive directions.

We hope that all of our shareholders have a happy Thanksgiving - a wonderful year-end - and a great new outlook for the exciting year to come.





DAISY WINTERS
Key PUBLICITY and MEDIA ADS Reach
Consumer
Date
NATIONAL PUBLICITY DESCRIPTION
Impressions
10/3/2017
 Bravo's Watch What Happen's Live - 6-min. segment
                    1,050,000
10/5/2017
 NPR / WBAI Brooke Shields Interview - 7-minutes
                  13,300,000
10/5/2017
 WGN AMERICA Brooke Shields Interview - 5-mins.
                    1,230,000
10/6/2017
 NBC's TODAY SHOW Interview - 4-minute segment
                    1,653,000
10/6/2017
 NBC'S TODAY SHOW Live-Stream Twitter - 20-seconds
                    1,700,000
10/17/2017
 PEOPLE Magazine & SITE photo & caption
                  46,600,000
10/17/2017
 US WEEKLY Magazine & SITE photo & caption
                  37,500,000
10/17/2017
 IN-TOUCH Magazine & SITE photo & caption
                  14,000,000
10/17/2017
 LIFE & STYLE Magazine & SITE photo & caption
                  22,000,000
10/23/2017
 Televisa Brooke Shields Interview - 4-minutes
                        625,000
10/30/2017
 I-Hollywood.com Interview with cast - 7-mins.
                        435,000
11/23/2001
 PEOPLE MAG & SITE. Brooke Shields Feature Story
                  46,600,000
11/23/2017
 USA TODAY Holiday Edition & SITE - Feature Story
                    4,139,380
11/27/2017
 ABC's THE VIEW - Brooke Shields Guest
                    2,670,000
11/28/2017
 CBS THE TALK - Brooke Shields Guest HOST
                    2,350,000
11/28/2017
 ENTERTAINMENT TONIGHT - Brooke Shields
                    4,300,000
11/28/2017
 EXTRA! Brooke Shields Interview
                    2,250,000
11/29/2017
 CBS THE TALK - 2nd Day of Brooke as guest host
                    2,350,000
11/29/2017
 ACCESS HOLLYWOOD - Brooke Shields
                    3,350,000
         208,102,380
Schedule
 PAID AD DESCRIPTION
11-27/12-2
 30-Second Rotation Paid Ads, CNN (40 spots)
                  43,200,000
11/27/12-2
 30-Second Prime-Time Paid Ads T.W. Cable
                  26,200,000
11-27/12-2
 30-Secong Prime-Time Paid Ads Cox Cable
                  16,050,000
11-27/12-2
 National FB/Instagram/Twitter Paid Ads Reach
                    8,500,000
           93,950,000