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Sunday, May 17, 2020

HHSE hires staff for MyFlix Launch - Sets August 25, 2020 as Initial Consumer Launch

Greetings HHSE Friends & Followers - As previously communicated, the current market conditions from the worldwide COVID-19 Pandemic have resulted in nearly a doubling of industry-wide revenues from Streaming Media (and Video-On-Demand sites). This dynamic market trend perfectly complements our strategy for the launch of the MyFlix one-stop digital superstore site.


MyFlix has hired four full-time staff members for a pre-build beginning Monday, June 1, 2020 - and an initial consumer launch on August 25, 2020. At this time, MyFlix is targeting to have "at least 2,500" titles available on the launch date (from a combined catalog of more than 15,000 titles from 43 supplier studios).  To enhance the credibility of the site, an assortment of approximately 90 titles from Major Studio Suppliers will be prominently promoted, along with genre-categorized offerings from all of the independent and television supplier partners.

Initial marketing will be targeting high-consumption film audiences, reachable through entertainment media specific websites and through targeted social media.  As revenues grow - supplemented from proceeds of the Hannover House S1 Registration - hundreds of additional titles will be added each month and consumer advertising and publicity outreach will grow proportionately.

The MyFlix staff and executives will be practicing "social distancing" at the offices, including the wearing of safety masks until such time that scientific and medical data supports a relaxation of such precautions. The August 25, 2020 launch date corresponds with the anticipated "second wave" of required lock-downs for the USA Market, resulting from the premature relaxation of social distancing practices that some states are now encouraging.  MyFlix believes that the many millions of consumers impacted by the ongoing COVID-19 pandemic will continue to actively purchase direct-to-home streaming entertainment... and that the wide variety of independent, art, foreign, action, genre and esoteric programming available on MyFlix will prove to be a welcomed alternative for those with "Netflix Fatigue" or general exhaustion of key titles from other high-profile sites.

Newly hired positions are:  Marketing Director, Web Programming Director, Data Manager and Programming Coordinator.  UPDATE (June 8, 2020):  On or about June 1st, a general press release will be posted listing these new staff hires, along with a group photo of the MyFlix team at work. Two of our four new MyFlix support staff hires did not start last week as previously planned... one was due to delays in relocation to NW Arkansas and the other due to a slightly longer requested "notice" period for a prior employer (to wrap-up a prior streaming-related project). This does not impact our timeliness for the August 25 initial consumer launch.

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OTHER HHSE UPDATES:

*  DWAC / DTCC - We have been informed that our application for Electronic Clearing of HHSE stock shares has been APPROVED. This is actually a surprisingly impactful development for several reasons:

     a). LARGE INVESTORS - we have been handicapped from attracting some large and institutional investors to become HHSE shareholders because of the prior "paper certificate" handicap. With share issuances now available electronically, this obstacle has been removed.

     b). TRACKING AND POLICING OF SHORT SALES - The DTCC clearing makes it easier to track and block short-sellers by eliminating the uncertainty of potential share availabilities against which to borrow to cover a short sale position.

     c).  SUPPORTING BROKERS - There are only a few brokerage houses at present in the USA that will handle the clearance of paper certificates. But the electronic clearing opens up HHSE Shares to be cleared by almost all brokerage houses.

It will take up to two weeks for Standard Registrar to complete the process of converting HHSE transactions over to all electronic issuances. Additional updates will be provided on this blog.

*  FORM 10 UPDATE - HHSE continues to resolve the issues of third-party audit verifications and other document requirements.  HHSE has also received pledges of funding commitments of more than $1-mm from the initial $1.5-mm of the S1 Offering (i.e., 50-mm shares at $.03 each).  So, there's a tremendously attractive and beneficial reward within reach.  Additional updates will be provided on this blog.

*  BELLE STARR - HHSE has been negotiating a film financing venture to secure $5.5-mm to cover all costs for the production of the historic western, "The Legend of Belle Starr" (which will have two major "A" level stars). Subject to COVID-19 safety considerations, this film could begin shooting in September, 2020.  Additional updates will be posted on this blog.

*  WILDFIRE & "VIRTUAL CANNES" MARKET - The first-ever "theatrical trailer" from the current feature production of WILDFIRE is in the works... and will debut at the Virtual Cannes Market that is being held next month (in lieu of the physical Cannes Market in France, which was cancelled due to COVID-19 issues). While the trailer will have it's world premiere debut via the Virtual Cannes Market, HHSE shareholders will be able to see it the next day, via a link that will be posted on this blog site.



HHSE THANKS OUR SHAREHOLDERS AND OUR "LONGS" FOR YOUR SUPPORT!