Greetings HHSE Friends & Followers - The company is doing some last minute pre-launch "tests" of consumer promotional campaigns in support of MyFlix, which commence today. We will be investigating which offers draw the greatest consumer response, as a guide for the formal ad campaign. Watch this blog for screen grabs to be added later today showing some of the consumer outreach from paid ads, social media and press today.
Note: the consumer outreach activities launching today are NOT a launch of the MyFlix App and Site. This is a launch of consumer promotions being tested in support of the official rollout (which is coming next).
The roll out is a progressive ramp test, with extremely targeted Social Media and IMDB placements for the first few days until we have sufficient data to determine which of the internet ads is the most effective, if any. After two days, the Concept 3 has generated about 2-X the traffic as Concept 1 and 2, perhaps due to the legibility of the small ads (and text heavy Concepts 1 and 2).
Our two agencies are already working on new concepts for Tuesday and Wednesday as the response for these initial layouts is not hitting marketing projections. This is the whole point of a soft consumer outreach launch... to tweak a campaign for efficiency before blasting big dollars behind it. The next round of ads will have LIMITED TEXT to see if that helps with the click-thru rate. Stay tuned....
