Greetings HHSE Friends - over the past six months, the video-on-demand revenues for Hannover House titles have increased by a factor greater than ten-fold over comparable reporting periods. This improvement can be attributed to one simple factor: "Advertising" Supported Video-On-Demand sites, specifically TUBI and ROKU.
Under the AVOD model, consumers can watch movies for free, but the programs contain advertising breaks (such as has existed since 1950 with the Network TV broadcast model).
These ad breaks can be annoying to film aficionados... but are not objected to by many viewers (who are either used to seeing ads, or use the ad breaks to get a refreshment or bathroom break). As high-end SUBSCRIPTION sites fight for top dollar viewers, there's a massive audience in America that doesn't want to spend hundreds of dollars each month to have access to Disney+, HBO-Max, Netflix, Apple and other monthly subscription services. Many simply can't afford these subscription fees... and this has created the same sort of programming-value-gold-rush as existed in the mid '2000's when Walmart, Target and Best Buy pioneered the BUDGET DVD Bins to meet the pricing needs of a large customer base.
Hannover House currently owns or controls the streaming rights to approx. 180-titles (out of 455 total items for other media formats and rights). Of these titles, currently twenty are available through TUBI and ROKU... and HHSE has just added six additional titles that will go live in July and August on these sites. Additional titles are being mastered / formatted for the specific delivery needs, and the company expects to have at least sixty titles on these key AVOD Platforms by the end of October.
Placing these items onto AVOD sites does not impact their suitability and placement for MyFlix... as the vast majority of MyFlix titles are also available on other platforms. The marketing theory behind MyFlix, Roku and Tubi is to give the viewers the broadest selection of titles possible once they've landed onto the site... to minimize the incentive to navigate away to other streaming sites. MyFlix is like a major retail store chain, with "storefronts" where program suppliers want their films to be placed.
Anyway, during this final quiet period prior to the Form 10 filing, some shareholders have reached out to HHSE and asked what can be done to help? Well, as HHSE gets paid for EVERY VIEWING of movies on TUBI and ROKU, we suppose that letting our shareholders know about these placements and the availability to watch for free (which generates cash for HHSE), is a worthy endeavor. Listed below are the current top seven titles from HHSE on these services. To view these films, simply go to TubiTV.com or Roku.com and in the SEARCH bar, type the name of the film.
More to follow!
