At long last, we received today our first Purchase Order for direct placement of a Hannover House "Blu-Ray" format video into Wal-Mart Stores nationwide. Watch for TOYS IN THE ATTIC to appear in the Blu-Ray Modular beginning February 5, 2013. The Wal-Mart "Everyday Low Price" will be only $12.96, which is a significant discount off the title's $19.95 suggested retail list price. While we are not allowed to discuss unit quantities, we can say that the initial order quantity is more than all of the Blu-Ray units sold across our entire line for the past 12-months! It's a very exciting development -- especially knowing that Wal-Mart is committed to promoting the Blu-Ray format for 2013 and beyond
(they even offered a $38 Blu-Ray player on Black Friday!). Yoo-Hoo!! For the record, the Hannover House theatrical release "TWELVE" was also sold on Blu-Ray at Wal-Mart, but not under the Hannover House (direct label); it was released by 20th Century Fox Home Entertainment.
