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Monday, November 17, 2014

"ON ANY SUNDAY" - already the # 1 Motorcycle Film of All Time!

Greetings HHSE Friends & Shareholders - with second weekend grosses moving the total box office up to $474,000, "ON ANY SUNDAY: THE NEXT CHAPTER" has become the top grossing motorcycle film of all time (rankings through Box Office Mojo).  The film is closing in on the grosses of "Dust to Glory" (at $640,013) which is currently the # 1 "Motor-SPORTS" film of all time.

The release is a resounding success by all measures of:  1). the genre, 2). the theatrical exhibitors and 3). the expectations of both Hannover House, Inc. and Redbull Media House. The Redbull Media House division - formed several years ago to help promote the Redbull branding through motorsports and extreme sports programming - is enjoying their first significant box office success; the national USA theatrical release is driving their international licensing of the film, and current theatrical releasing milestones have hit the achievement levels necessary for a major Netflix Subscription Video-On-Demand placement.  Although neither HHSE nor Redbull will be releasing any "projections" for the anticipated home video and V.O.D. revenues (streeting on Feb. 10, 2015), the historic results for similarly themed programming are very good.

BEST BUY - if you get a chance, swing by your local Best Buy location to see the Robby Maddison extreme motorcycle-jump clip (from "ON ANY SUNDAY") on all the monitors (wow, amazing PR placement!), along with a teaser for the DVD and Blu-Ray of "ON ANY SUNDAY: THE NEXT CHAPTER."  This Best Buy clip will run on the monitors program at all Best Buy locations through Friday, Nov. 21st.

Redbull is an amazing organization - a tightly run ship and a hugely successful (purportedly a $6-Billion Dollar) private company!  Their annual advertising, PR and branding budgets each year are not publicly released, but are believed by media insiders to be in the range of $800-million.  A major project like "ON ANY SUNDAY: THE NEXT CHAPTER" is viewed largely through the lens of marketing and branding, and as such, receiving BACK quite a bit of money from distribution is a beautiful thing.  HHSE has enjoyed our relationship with Redbull and looks forward to future opportunities together.