BATTLECREEK is benefiting from the momentum that star BILL SKARSGARD has created from his current # 1 top selling national hit, "IT" - to his upcoming new TV Series from JJ Abrams and Stephen King: "CASTLEROCK" on Hulu. Hannover House is "at the right place at the right time" with BATTLECREEK.
Pictured below is HHSE graphic designer JON McCALLUM admiring his packaging work at his local TARGET Store. Also pictured below that is Mr. McCallum admiring the "hot-off-the-presses" movie posters for DEATH HOUSE - which launches to theatres beginning next Friday (Feb. 23).
We are frequently surprised at the hilariously-absurd levels of misinformation on the IHUB Chat Board. Stock-Bashers pretending to be Movie industry workers or Broker-level stock experts flood the HHSE page with laughable misinformation. So to be abundantly clear - once again (and apologies if these sentences are too complex for them to follow) - we will clarify our business model:
As with all theatrical releases for Hannover House, the company also controls the ancillary home video market, which (combined with Netflix / SVOD) are the real income sources for smaller independent films. The exercise of releasing films like BATTLECREEK to theatres is geared primarily for satisfying release goals and benchmarks needed for the key video retailers and Netflix qulaification. Of course, we also make some money on the box office settlements... but we have yet to have a film where box office (ALONE) generates a positive return on the Prints & Ads (P&A) investment. In this respect, we look at theatrical releasing as being the marketing engine that takes movies like BATTLECREEK, DAISY WINTERS, DEATH HOUSE and others to the "next level" of video sales success and streaming revenues. In some cases, HHSE also controls the worldwide sales... so the theatrical activities fuel this awareness as well. ONWARD!
Hannover's SOCIAL MEDIA campaign in support of the widely-available BATTLECREEK release has already generated over 800,000 impressions on FaceBooks, Instagram and Twitter!
