Good Morning HHSE Friends & Followers - as we wind down on the last days of "Summer" we felt an update on the status and timing of MyFlix was deserved.
Back in May - at the Cannes Film Festival / Marche du Filme - we announced in ads and brochures that the MyFlix site would be live to consumers "this summer." With twelve days remaining before the Autumnal Equinox (Sept. 22), it is clear that by all definitions of summer, MyFlix will not be live to consumers during this time frame. We COULD launch the site immediately, but it would be without some key components that we believe will impact the consumer's impression of the venture and the overall optimal functionality. For instance, the mobile device APP cannot be completed until the primary website / OTT layout is approved for conformity by our platform host; also, we will not have our "test" assortment of high-profile titles from three major studios on-boarded until after we achieve these two operational benchmarks.
Our new target for initial launch is Oct. 12 (which would be for a "beta site" and APP with approx. 2,000 titles to start). The achievement of this date would correspond with the MIPCOM International Television Market in Cannes, France, where a major panel discussion of top portal sites and the new digital frontier will dominate the headlines. In order to hit this date, HHSE / MYFLIX will need to step up the daily rate of on-boarding titles and implement our primary consumer launch marketing campaign. Over then next 2+ weeks, we will be in turbo-charge mode towards the achievement of this launch date. However, if we determine (by Sept. 28) that an Oct. 12 launch is not in the best interests of MyFlix, we anticipate that we could accurately determine an optimally date at that time and launch the consumer marketing around that target.
As a refresher, our challenges with MyFlix are centered around functionality and programming diversity. The Site / APP needs to be easily accessed, operated and navigated by consumers... and the programming selection that consumers see needs to be interesting, broad and diverse (to establish the benefits of the site for wide selection and uniqueness). For years, the operational functionality was the biggest challenge. With that issue now solved, the management focus has evolved two-fold onto the acquisition (and on-boarding) of programming... and the critical steps of creating a consumer branding, awareness and a marketing campaign for the venture.
We are working with a top design firm for the website, another for the APP and a marketing agency for the consumer launch. It's a monumental endeavor, one that has been years in the making but only weeks away from launch... stay tuned...
NEW OFFICE! Effective Monday, Sept. 10, our principal offices for all HHSE operations were moved across the street to 355 N. College Ave., to a space more conducive to our MyFlix needs. Mail service will be forwarded for the next six months, and our various corporate filings will be updated as required or available. The company will be saving over $1,000 per month and gaining 50% more workable space, so it was a terrific opportunity!
