As part of the promotional support, HHSE arranged for a MEDIA DAY to be held at the INN AT CARNALL HALL on the campus of the University of Arkansas... for TV and Newspaper interviews with cast and principals. Later last night, the first of TWO sneak-peek premieres was held in Fort Smith to a packed theatre (202 seats), with another full house pre-sold for tonight in Fayetteville. Three local TV stations and four local Radio Stations have covered these events thus far... with some national media attending the Fayetteville premiere tonight.
Unlike recent HHSE theatrical releases, "THE RIOT ACT" is being released in a very targeted manner to specific theatres as the launch strategy. Based on this weekend's success, the company can make the most informed decisions for expansion.
The company is looking at "THE RIOT ACT" strategy as a way to target our focus on selected locations - see if we can make the film click with audiences - and THEN expanding to the more costly, larger markets. So we will have good data to share with our friends and shareholders on MONDAY!
www.RiotActFilm.com
