HHSE Streaming Titles on "Advertiser" Platforms - Delivering a TEN-FOLD Revenue Increase!

Greetings HHSE Friends - over the past six months, the video-on-demand revenues for Hannover House titles have increased by a factor greater than ten-fold over comparable reporting periods. This improvement can be attributed to one simple factor:  "Advertising" Supported Video-On-Demand sites, specifically TUBI and ROKU.

Under the AVOD model, consumers can watch movies for free, but the programs contain advertising breaks (such as has existed since 1950 with the Network TV broadcast model). 

These ad breaks can be annoying to film aficionados... but are not objected to by many viewers (who are either used to seeing ads, or use the ad breaks to get a refreshment or bathroom break).  As high-end SUBSCRIPTION sites fight for top dollar viewers, there's a massive audience in America that doesn't want to spend hundreds of dollars each month to have access to Disney+, HBO-Max, Netflix, Apple and other monthly subscription services. Many simply can't afford these subscription fees... and this has created the same sort of programming-value-gold-rush as existed in the mid '2000's when Walmart, Target and Best Buy pioneered the BUDGET DVD Bins to meet the pricing needs of a large customer base. 

Hannover House currently owns or controls the streaming rights to approx. 180-titles (out of 455 total items for other media formats and rights).  Of these titles, currently twenty are available through TUBI and ROKU... and HHSE has just added six additional titles that will go live in July and August on these sites.  Additional titles are being mastered / formatted for the specific delivery needs, and the company expects to have at least sixty titles on these key AVOD Platforms by the end of October.

Placing these items onto AVOD sites does not impact their suitability and placement for MyFlix... as the vast majority of MyFlix titles are also available on other platforms. The marketing theory behind MyFlix, Roku and Tubi is to give the viewers the broadest selection of titles possible once they've landed onto the site... to minimize the incentive to navigate away to other streaming sites. MyFlix is like a major retail store chain, with "storefronts" where program suppliers want their films to be placed. 

Anyway, during this final quiet period prior to the Form 10 filing, some shareholders have reached out to HHSE and asked what can be done to help?  Well, as HHSE gets paid for EVERY VIEWING of movies on TUBI and ROKU, we suppose that letting our shareholders know about these placements and the availability to watch for free (which generates cash for HHSE), is a worthy endeavor.  Listed below are the current top seven titles from HHSE on these services.  To view these films, simply go to TubiTV.com or Roku.com and in the SEARCH bar, type the name of the film. 

More to follow!

Hannover House Updated Library Valuation Completed!

Greetings HHSE Friends & Followers - the Hannover House Film & Television Library valuation report (previously determined to have become "stale" after marketplace changes), has finally been completed and will be incorporated within the company's Form 10 registration and upcoming balance sheets. 

The market paradigm shift away from DVDs and BluRays at retail - in favor of direct to home streaming - rendered the prior opinion invalid. However, until a sufficient number of months of Video-On-Demand history could be tabulated, determining the offset of revenue valuations from V.O.D. could not be independently verified. 

In the course of reevaluating the film library, the expired status of many of the titles required that HHSE obtain term extension addendums, so that the future forecasted revenues that the library represents could be supported with sales agreements for the coming years. 

We believe that this is the final issue impacting the auditor's opinion letter covering the company's 2020 and 2021 year-end filings - which are included in the Form 10 registration.  Stay tuned....

(Pictured Below:  Some samples of the many movies under HHSE sales agency or distribution agreements - an assortment current and prior titles from the total of more than 475)

(Bonobos was previously featured in I-Tunes)

News and Activities for HHSE

Good Afternoon HHSE Friends - the company is issuing a press release from New York City tomorrow - covering significant corporate activities. The post-Cannes momentum is building and this is assisting with our MyFlix pre-launch development.  Should be a good week!  UPDATE (Tuesday June 7):  while awaiting 3rd party approval for our planned Wire Services release, we will proceed with a less substantive press announcement later today, for release to the OTC Markets. 

Cannes Market Update – HHSE & MyFlix

Greetings HHSE Friends & Followers - We had a super successful Cannes Market for HHSE and MyFlix, and can now refocus on any remaining items for our registration filing and MyFlix launch.  Here's a few highlights:

1).  MYFLIX SUPPLIERS - Four new supplier studios / libraries committed to MyFlix, adding approx. 2,100 titles to the existing 15,000 titles already available for the service.  

2).  MYFLIX AWARENESS - Trade Ads (both print and internet banners), plus email blasts created (we're told!) impressions equivalent to all registered attendees seeing the MyFlix message at least ten times.

3).  "WILDFIRE" INTERNATIONAL PLACEMENTS - Deals were made for the distribution of "WILDFIRE" into U.K., Germany, France, Italy and Spain - at revenue levels that greatly exceed our forecasted expectations.  These revenues (and the HHSE distribution fee share) will be reflected in the company's Q3 filing, due to G.A.A.P. rules which do not allow revenue realization on film productions until after "delivery" is made.  WILDFIRE is slated for completion in late June, but deliveries are more likely to occur in July and August.

4).  COWBOYS OF CANNABIS - No deals were closed, but great interest was obtained from buyers in U.K. and Germany - so there's positive momentum towards making our first international placements for this Reality TV Series.

5).  MODERN ANTIQUITIES - A new feature film production to shoot later in 2022 (planned as a MYFLIX Premiere!) - obtained an equity financing commitment from a U.S.A. based financing group.  More information on this project will be released after final Key Cast members are signed.

6).  LEGEND OF BELLE STARR - TEASER - Selected buyers were shown a 7-minute "teaser" of footage already shot for this upcoming, multi-million dollar western. No attempts were made to obtain international sales on this title, as the value will dramatically soar once the three "AAA" level cast members are publicly announced. 

7).  CANNES JURY MEMBERS - Parkinson was happy to have two friends on this year's Cannes Jury:  Arkansas native JEFF NICHOLS (director of "MUD" starring Matthew McConaughey) and BONOBOS star REBECCA HALL (director of last year's acclaimed "PASSING" feature). 

BACK IN THE 'STATES - FOR  REGISTRATION & MYFLIX 

Former Secretary of Defense Donald Rumsfield had an interesting observation about 20-years ago.  He told the media:  

“You go to war with the army you have, not the army you might want or wish to have at a later time.”

After working for two months on extension agreements for the Library Valuation report, we have decided to lock in the library as of this week - and go with the valuation that the accepted titles represent. We cannot allow a balance sheet journal entry of forecasted sales hold up our registration filing any longer.  We will keep our shareholders posted on this issue and its impact towards completing the long-awaited registration filing.

Meanwhile - a few shareholders requested "photos from Cannes" - but did not request these beforehand. So, apologies for the casual nature of the few photos that Parkinson did manage to shoot.

ONWARD!

Cannes Beach

Registration Lines 

Crowd Barriers at Palais

Super-Active International Marketplace

Constant Movement, even during attempted selfie

After dinner with All Channel Films President SETH KITTAY

Posing in front of David Angeli Exhibit with a photo of four persons - 

all of with whom Parkinson has had the honor to have worked. 

Looking East from Le Soquet area.

Looking up the Le Soquet alleyway.

Late night at Le Soquet. 

Shot of "Pretty Baby" Brooke Shields, with silhouette shadows

of Seth Kittay (left) and Eric Parkinson (right).

Marina view from Apartment.

Self-prepared breakfast for Apartment balcony.

Infamous Salad Nicoise at Caffe Roma. 

Another Cannes eating institution: La Pizza

Locally grown, raised or "caught" ingredients.

Chateau de la Napoule - Coastline Castle just 10 minutes from the Palais. 

Chateau de la Napoule.

View of Theolle Sur Mer, from Chateau de la Napoule. 

Inside Church in central Cannes. 

Successful "Combo Media" retailers are thriving throughout France. 

Credit Lyonais Bank.

Three new MYFLIX Supplier Studios add 2,000+ titles at Cannes Market

Greetings HHSE Friends and Followers - deals have closed at the Cannes Marche du Filme already for three new supplier studios to provide programming onto the MyFlix portal - including access to over 1,350 titles from All Channel Films. These new supplier partners push the total programming slate to over 17,000 titles. More details to follow! 

MyFlix trade ads and publicity items are visible throughout the Cannes market. 

Random Cannes street scene: the view from Le Soquet up to the castle. 

HHSE C.E.O. Eric Parkinson with Seth Kittay, President of  of All Channel Films - after a Cannes dinner meeting in celebration of the agreement to place ACF titles onto the MyFlix portal. 

Cannes Ads / Emails and General Promotions Likely to Spark HHSE Interest

Dear HHSE Friends & Followers - Ads, emails and general publicity and promotions surrounding the FOUR key elements of the HHSE Cannes 2022 campaign are likely to spark enhanced interest in the company - and potential new consumer and industry excitement.  Although the primary PRINT / TRADE Ads in Entertainment Publications and Show Dailies won't start until next week, there are several email outreach campaigns starting this Thursday and Friday - as well as some enhanced social media visibility - that could (and should) spark new interest in the company (and most specifically, in our exciting new MYFLIX venture). 

In specific Cannes news, HHSE will be promoting the completion of the WILDFIRE feature, the completion of the COWBOYS OF CANNABIS pilot, the commencement of the LEGEND OF BELLE STARR feature and specifics around the major MYFLIX venture launch. There is also a 20-title package of International Rights being offered by HHSE to major territories - but the international rights to these catalog items will not be promoted in our ads, PR or social media.

Regarding registration filings, HHSE is completing the support documentation required for the new Library Valuation - which is a key component of the company's balance sheet (and by proxy, the company's registration documentation).  The company is also completing the Q1 Filing for the OTC Markets, which is expected to be posted by Thursday.  We do not yet have a firm commitment from the OTC Markets review department as to when the "Limited Information" listing will be restored to the company's "Current Status."  However, our securities attorney has confirmed that the company has complied with all disclosures and specific formatting issues.

Farewell to our HHSE Friend, Fred Shefte

Greetings HHSE Friends and Followers - I was honored to have been asked to speak at the Memorial Service this morning for my former business partner and HHSE President, Don Frederick Shefte. I talked about his 14+ years at HHSE and his strong commitment to business ethics that influenced so many of our corporate activities and direction. Several “locally-based” HHSE shareholders were present today, and thanked me afterwards for this heartfelt tribute. 

In other Fred Shefte related news, we decided to film a scene this week in his office workspace in Fayetteville - the HHSE Headquarters (since Sept. 2018) at 355 N. College. There was an opportunity to add on a dramatic scene for the WILDFIRE movie - and shooting with an actress in Fred’s long held work space felt like a bit of an homage to his memory. 

While 90% of the WILDFIRE edit assembly is completed, we decided that a key sequence of the car crash would be stronger and more dramatic to SHOW the audience, instead of just talking about it. Having our actress “get the dreaded call” while inside of the HHSE offices felt like something that Fred Shefte would have endorsed!

Rest In Peace and Power, dear friend. - ERIC PARKINSON