For those who have asked "Why Ireland?" the link below to the PowerPoint presentation on some of the benefits of organizing in Ireland are quite clear. What this PPT neglects to address is the SALES value to a project such a "MOTHER GOOSE" in obtaining an E.U. Certification as a qualifying production. Many territories in Europe have quota systems that provide preferential opportunities to E.U. productions, over U.S.A. or other non-E.U. sourced product. When you add-in the benefits of lower corporate tax rates, special opportunities for expensing of capitalized costs and special allowances for Intellectual Properties, the benefits to a company such as HHSE come into focus.