ONE OF THE LUCKY ONES:
We are also excited about the upcoming eBook placements for "THE VERDICT" and "LENNON BERMUDA," as well as for selected catalog releases, including "BLOOD, MONEY & POWER: HOW LBJ KILLED JFK." The economics of eBooks are attractive to Hannover House. We save the out-of-pocket costs to PRINT, SHIP and STORE printed copies... and the cash-flow is closer to a "net 30" day cycle than traditional book stores and mass merchants (which fall into a 90-day payment cycle). The consumer retail pricing is lower, but the margins to HHSE are higher due to the various areas of savings as mentioned. Higher margins, faster pay, substantial relief to operating capital: these are all very good things!
Also, as long as we're addressing Amazon.com, we're pleased to report that first day "pre-book" sales for the ARKANSAS RAZORBACK FOOTBALL 2013 DVD were over 180 units! This item doesn't hit retail shelves until August 19 - and our consumer campaign (exclusively in Arkansas) starts the day before (and runs for two-weeks prior to the launch of the fall College Football Season). So to have that level of immediate word-of-mouth sales response is encouraging!