The $30-mm (USD) production of the epic action-adventure, "EXTRAORDINARY MISSION" will be launched to theatres in the USA and Canada next weekend (April 7th) by Hannover House - in association with CMC Pictures and Crimson Forest. The film was produced in Mandarin and will be released with English subtitles. The North American theatrical release will concentrate its marketing outreach primarily to appeal to the large markets of Chinese-origin populations (see release chart below) - although, there are precedents for similar productions that ultimately cross-over to mainstream movie audiences (e.g., "Crouching Tiger, Hidden Dragon" and "Hero" among others).
In selected markets - such as Monterrey Park, CA (Los Angeles metro), "EXTRAORDINARY MISSION" is expected to outperform all other major studio releases next weekend by a solid margin... due to the heavy concentration of Chinese immigrants and Mandarin speakers in that market. Other major markets include New York, San Francisco, Toronto and Vancouver - as well as "single screen exclusive engagements" in other top 25 DMA markets as well as Honolulu.
"EXTRAORDINARY MISSION" is the first of three theatrical productions that HHSE has been hired to handle for theatrical, home video, V.O.D., S.V.O.D. and Television in North America from CMC Pictures - one of the largest media distributors in China.
Pictured below is a stack of the theatrical light-box posters that have shipped out to the applicable theatres. The Hannover House logo is in the lower right corner.
LINK TO TRAILER:
https://www.youtube.com/watch?v=nF_2eM3ZR5Y
LINK TO CHINESE CABLE MEDIA ADS (for USA & Canadian Markets):
https://www.youtube.com/watch?v=FjT0ePKPV38
