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Thursday, June 18, 2015

The power of BOLLYWOOD is coming to HHSE!

HHSE and XVIII Entertainment will launch "TIE THE KNOT" to theatres in 50+ markets in the USA this fall - our first "Bollywood" style release!  Similar films, such as "Queen" and "Dil Dhadakne Do" have generated enormous per-screen grosses (in some cases, $50,000 to $140,000 per theatre location) due to the extreme receptivity of the Bollywood-loving audiences in America. These titles also perform very well on DVD, Blu-Ray and Streaming, including popular subscription services such as NETFLIX and HULU.

"TIE THE KNOT" has the added benefit of an American star (Tara Reid), who is well known from her hit movies, such as the "AMERICAN PIE" series and the recent "SHARKNADO" SyFy hits.

Specific release date details and markets to be announced in early August.


An international cast including Tara Reid (“Sharknado”), Karishma Ahluwalia (“Savages”) and Bollywood’s Omi Vaidya is currently shooting “Tie the Knot,” a cross-cultural comedy about two young women — an American teacher and an Indian American surgeon — trying to get out from under parental pressures and find true love.
Sanjiv Kumar’s production is directed by Shuja Paul and stars Reid, Ahulwalia, Vaidya, Nevin Millan and Rajiv Uttamchandani.
Vaidya explained what sets the film apart in an e-mail comment to India-West: “There will be many clashes of culture we have not seen before …
“The Punjabi Sikh character and his culture are highlighted in the film and his relationship with a Caucasian woman from the South is very atypical. And the new trend with South Asians, where two people get into a loveless marriage to satisfy the parents but then continue to have their own lives and date other people on the side, is something we talk about as well.”
One of the film’s associate producers, Adil Lavji, told India-West from Los Angeles Aug. 9 that the team is halfway finished with principal photography, which began July 22.
B-roll scenes taking place in India are being shot by a second unit there, while the lead actors are working on various Hollywood sound stages, some done up to resemble India to an impressive degree, said Lavji.
One of Hollywood’s busiest cinematographers, Ken Glassing (“CSI: Miami,” “Glee,” “Alias”), working with a RED EPIC digital camera, has deliberately shot the American scenes using cooler colors, while scenes taking place in India have been given a warmer tone, he said.
According to a spokesperson, the film “reflects every Indian American woman trying to balance the culture of her family with the demands of modern day society … The ethnic and generational mash-up provides a stage for unique, floor-stomping comedy that will leave audiences enthralled at the calamity of old-school traditions and contemporary lifestyle.”