Initial theatrical releases under the Peliculas ¡Olé! label include "Borrar de la Memoria" and the Sundance Film Festival international competitor, "Asalto Al Cine." Initial home video releases include "Tierra Salvaje" and "El Viaje Magico." Previously released Spanish-language titles from Hannover House will be rebranded as new DVD inventories are needed. Top selling Spanish titles previously released by Hannover House include (alphabetically): Ahi Esta El Detalle, Ando Volando Bajo, Antonio Aguilar Colecion, Ay Que Tiempos Senor Don Simon, Dos Tipos de Cuidado, El Rapto, La Leyenda: Germain de la Fuente y Los Angelos Negros, Macario, Rigo Tovar Una Confesion Total, Santo Y Blue Demon Contra Los Monstruos and Vivir Para Amar.
Key accounts that will be targeted for the renewed outreach to the Spanish market include Walmart, Redbox, Target and Best Buy.
"The company has generated millions of dollars in the past through the release of quality, Spanish-language movies onto DVD," said Eric Parkinson, Hannover House C.E.O. "The establishment of this new branding outreach, and our enhanced attention to this growing market, should be a significant and complementary revenue stream to supplement all of our other corporate activities," he concluded.
Hannover House was formed in 1993 as a book publisher. DVDs were added as a product line in 2003, and by 2004, the company began dabbling in limited release theatrical titles such as “Off The Lip”, “Hounddog” and “War Eagle, Arkansas” to enhance the films’ profile for the DVD and Video-On-Demand markets. In 2010, Hannover House licensed the Joel Schumacher thriller, “Twelve” at the Sundance Film Festival , for a sizable advance to production entity, Gaumont, of $1.75-million. The film was released that summer to 220 theatres, and became a significant DVD and Blu-Ray hit through a distribution pact with 20th Century Fox Home Entertainment. Hannover House also operates its own "direct distribution pipeline" to major retailers and wholesalers, and feels that the Spanish-Language label will be an ideal complement to the core activities.
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