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Wednesday, April 16, 2014

Toys in the Attic - Strong "first day" launch at Walmart Canadian Locations!

Yesterday (Tuesday, April 15) was the initial "street date" for TOYS IN THE ATTIC to hit the shelves at approximately 389 Walmart locations across Canada.  We were ecstatic to hear the news this morning that yesterday's first-day sales place the title inside the top 10 for all family videos ("Frozen" is # 1), and the overall top 25 selling titles across all genres.  Fingers crossed that this weekend holds strong (weekends are best for family videos, actually... "Tuesday New Release" buyers tend to gravitate toward big theatrical releases, especially action and sci-fi, e.g. "Hobbit: Desolation of Smaug").  A strong response in the Canadian locations will help in securing a re-release placement for TOYS IN THE ATTIC into the USA Walmart stores for later this summer... so we'll keep our eyes on this current activity.  FYI, the Walmart.ca website does not currently have TOYS IN THE ATTIC listed for on-line purchase... but they requested box art yesterday and told us that it's "in process" to be added to that site.  When it goes live, we'll post the link here.